Stop saying sorry for shining ✨

I have wanted to start a business since forever. But it took a certain level of audacity. A certain level of - ‘yes, I CAN want this, and no, I don’t need permission’. I wonder how many silent permissions I have denied myself growing up.

Indian girls have been raised to be good girls.

We didn’t trouble anyone.

We weren’t naughty — boys did all the nautanki.

We made chai, helped dad organize the shelf, smiled politely.

We were taught: “beta, don’t want too much.”

So we grew up to be the family therapist.

The fixer. The one who holds everyone together.

We always adjust. We always put others first.

But tell me honestly — where did that leave you?

Somewhere between being “nice” and being needed,

we forgot how to take up space.

We don’t speak up — because it’s “not our place.”

We don’t dream too big — because it might look greedy.

We don’t say “I want that” — we say,

“If it’s not too much trouble…”

But this Diwali — we’re done playing small.

This year, you Chamak.

Not just with lights or glitter — but with audacity.

With self-respect.

With full-blown main-character energy.

No more shrinking.

No more waiting for permission.

Because you are the permission.

So, switch off your guilt and switch on your glow.

Claim your space. Own your voice.

And blast our anthem — “Chamak Chamak” —

made for every girl who’s done apologizing for shining.

Bindee is currently cooking modest and bold corset kurtis with fabric that feels like a hug. Extra breathe-able. Made for the heat. Made for the Indian girl on the go. Made to suit your curves, show off that body and shine with confidence - whether in office or college, pooja or party. Bindee is your go-to Indianwear brand for all basics in your desi wardrobe. Say bye to the tank tops. Bindee basics is your new best friend. 🌸

Bindee kurtis drop on 31st of october! We are as excited as you! Which one will you pick? (correct answer - ALL) 😜

The word “Bindee” comes from the Sanskrit “Bindu” — meaning the point of creation.
In other words, your Chamak isn’t just glow… it’s power.

Till next time,

Your saheli from Bindee 🌸

Insta : @iwearbindee / X : @_Bindee / www.bindee.in